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Business Solutions > Business insights > Successful business principles > If a business isn't growing, it's dying

1. If a business isn't growing, it's dying

While growth may not be your core focus, if your costs continue to increase at a faster rate than your revenue growth, you may be heading for a cash flow squeeze.

In order to take your business forward, consider:

  1. Growing and diversifying your customer base
    .
  2. Investing your surplus business cash and longer term funds into secure accounts offering good returns, with the flexibility to take advantage of opportunities as they arise

By having the right financing in place now, you'll have confidence to take advantage of opportunities and help ensure that your business continues to flourish.

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Download 7 principles factsheet (PDF, 275KB)

NAB's 7 principles for a successful busines